After I submit my product, how long should I expect to wait until I hear feedback?
After submitting your product, one of our team members will contact you via email within 5 business days with a reply about further questions, clarifications and the next steps.
Could you tell me what the stages for the entire process of product evaluation look like?
Overall, there are five stages which a product passes through in order to be greenlight by Wargaming Alliance for publishing:
1)Internal WGA Evaluation (1-2 weeks) – WGA team members playing the product, sharing feedback on the core-gameplay and writing evaluation report
2)Publishing Evaluation (2-4 weeks) – If the WGA team agrees to move forward with the product, the game is shared with a broader group of internal game testers who share their feedback as well. In addition to this, we work with our internal teams to conduct research on the market to understand the business opportunity.
3)Go/No Go Decision (1 week) – After completing steps 1 and 2, we come together as a team with stakeholders to share the data and business case for the game to make a decision if we want to move forward with taking the game forward for the greenlight process.
4)Road to Greenlight (2-3 months) – If passing to the final stage, the WGA team will conduct a due-diligence around the business side of the studio, as well as the areas of the product: design, technology, production and art. In parallel, we are preparing the business case and all of the materials for the greenlight internally.
What genre and types of products is the Wargaming Alliance team most interested in?
We aren’t focused about specific genres or settings, so don’t feel that there are any limitations there. What’s important to us is an engaging core-game loop that solves a specific problem in a genre/product category.
Should I still submit my game if it’s only a prototype?
Yes. Our team can see through the lack of any art assets or UI issues, we are assessing the core gameplay loop and fun at the initial stage.
By which criteria do you choose projects?
We evaluate products by systematically evaluating both the team and the product. For the product, we want to know what the challenges are in the genre and how this game will solve them. As we are focused on Free to Play, understanding the long-term player goals and progression systems are critical as well. How will the game be fun over the long-term? For the team, we’re curious about why the team decided to work on their game, what was the insight and why are they passionate about it? Overall, we combine this product and team evaluation to understand the overall project risk of Wargaming publishing this game.
What metrics do you look at? What values of metrics are significant for you for the positive decision?
For metrics, it largely depends on the stage of development that the game is in. If a game is in Closed Beta, we’re focused on the retention and behaviors of players interacting with the core-gameplay. Is it fun? Is there a reason to keep playing? As a game moves through the later stage of our evaluation process, we can run a UX Test to gather Net Promoter Scores as well from audiences in different countries. We also review market data to understand the overall market opportunity, however this can sometimes be misleading if a product is a new experience or if it’s a hybrid of different genres. Market data can be very helpful in understanding the country-by-country market potential and at a baseline guiding an understanding of which audience the game is being built for.
What monetization model is important for you? Do you specialize in f2p project or you will be able to deal with premium project? In what case?Wargaming’s core strength is in F2P, however we don’t see F2P being the end of the business model. We think that this will eventually evolve into a hybrid approach or something completely new. We have published a premium product in Master of Orion, but our publishing capability can be more strongly leveraged for a Free to Play business model.